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A large national grocery retailer, with several banners, located in Salisbury, North Carolina is hiring a Senior Manager of Creative Services. This person will be responsible for the following:
1) Providing strategic, creative and marketing support through the management and execution of the retailers brand personality.
2) Oversee all creative projects and staff, including managing creative projects from concept to completion, translating marketing objectives into creative strategies and directing the creative services team in the production of advertising and marketing collateral.
3) Responsible for the overall content and quality of work produced by the creative services department including all in-house designs.
4) Develop creative briefs for all major broadcast development needs including Brand, Promotion and Product Service messages.
5) Work directly with the agency to ensure brad position and advertising message strategy are appropriately represented in all creative approved for production.
6) Oversee broadcast production bidding process, production company selection, including all prep leading to the pre-pro meetings (casting, store location liaison, product samples, CPG inclusion, requirements, etc.)
7) Manage and reconcile all broadcast production budgets and manage the Corporate Drive Calendar.
8) Responsible for overseeing the design and branding for the retailer and ensuring that the new branding and advertising fits the image being promoted.
9) Responsible for developing proposed creative approaches and treatments that align with each banner’s Brand Personality, Brand Strategy and Personality Traits.
The right candidate for this position will have the following skills and experience:
1) 10+ years agency or internal corporate marketing experience, brand management or creative department supervision
2) 5+ years management experience
3) Previous experience as an ad agency Art Director and/or Brand Management CPG with successful project development background
4) BA/BS Degree in Marketing or Graphic Design
5) Strong design capabilities
6) Experience with the use of and knowledge of the importance of Brand Style Guides
This national retailer provides excellent benefits and a stable, strong, long standing position in the market place. Please email your resume and samples of your creative work to resume@adplex.com.