Corporate Online Marketing Mgr
McKesson Corporate (San Francisco, California)

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Being big doesn't mean you shouldn't think small. As a Fortune 18 leader, our scope of products and services makes us the largest healthcare services company in the world. But that hasn't obstructed our view of what matters - creating solutions that empower healthcare professionals to focus on their patients. That's the power of every McKesson employee - to make a big difference in the small picture. That's the power to build your future.

The McKesson Corporate Online Marketing Manager optimizes existing marketing partnerships and creates and executes online experiences and marketing programs to meet lead generation goals and increase awareness of the McKesson brand. This is highly collaborative and acts as a liaison between the business unit marketing teams, corporate functional groups, the corporate web team, subject matter experts and specialized vendor resources. This person also takes a leadership role in developing and implementing short- and long-range plans for the McKesson external customer-facing websites that align with the organization?s strategic priorities, partnering with the appropriate players within the organization to develop McKesson?s online marketing channel and help maintain and optimize the company?s website for lead conversion. The online marketing manager must be a steward of the brand and strong advocate for online communications, design and user experience excellence. The online marketing manager is highly collaborative and acts as a liaison between the business unit marketing teams, corporate functional groups, the corporate web team, subject matter experts and specialized vendor resources. This person also takes a leadership role in developing and implementing short- and long-range plans for the McKesson external customer-facing websites that align with the organization?s strategic priorities, partnering with the appropriate players within the organization to develop McKesson?s online marketing channel and help maintain and optimize the company?s website for lead conversion. The online marketing manager must be a steward of the brand and strong advocate for online communications, design and user experience excellence. This position can be located either in our San Francisco, CA or Alpharetta, GA office. Job responsibilities: 1. Consult with internal partners?product and business unit marketing and communications managers and program managers in corporate functional groups?to understand their strategic business needs relative to the corporate websites. 2. Work cross-functionally with production, creative and technology teams to develop and manage online campaigns and experiences that support internal partners? goals and increase McKesson brand awareness. 3. Utilize online marketing techniques and channels to significantly grow McKesson?s lead generation activity and provide strategic recommendations to internal partners to achieve business goals. 4. Develop and execute marketing and communication plans to build customer relationships through online media and e-mail marketing. 5. Analyze data to maximize ROI via online campaigns and experiences and evaluate and optimize creative efforts. Report on conversions and track results by program as defined by lead quantity, lead quality, cost per lead. 6. Manage special ad-hoc project requests. 7. Document business requirements for new technologies, site features and functionality; serve as primary stakeholder for technology team during development and implementation. 8. Manage relationships with third-party creative agencies to develop materials to launch online experiences and campaigns. 9. Use data to recommend revisions to publishing procedures and optimize systems and functioning; coordinate with web production team to develop strategies, practices and procedures that allow process management with minimal need for personal intervention. 10. Participate in web site governance committee and build consensus among business unit and functional group stakeholders for site developments and campaign initiatives.

1. Bachelor's degree in business, marketing or related field and 2+ years of online marketing and website management; or equivalent training, education and/or experience. MBA preferred. 2. Results driven and able to handle shifting priorities and thrive in an environment of rapid change. 3. Thorough knowledge of web content and development processes, best practices and emerging trends and technologies. 4. Strong quantitative skills required to analyze and optimize acquisition campaigns. 5. Superior self-motivation, leadership, integrity and interpersonal skills required to work and negotiate with all levels of individuals within the organization. 6. Ability to work cross-functionally with other teams in a distributed enterprise organization and to manage multiple projects simultaneously to meet goals. 7. Exceptional external vendor management and project management skills. 8. Conversant understanding of the principles of information architecture and user interface design as applied to the web. 9. Excellent writing and editing skills; expertise in writing for the web and attention to detail. 10. Strong command of Microsoft Office applications, including Microsoft Excel, PowerPoint and Visio; experience with web analytics tools.

The ideal candidate is an online marketing and Web 2.0 expert who understands current trends and knows which channels have the highest return on investment. This individual has a unique blend of acquisition and retention online marketing expertise, data analysis, and creative problem-solving skills.