Consumer And Market Trends Manager
Compass Bank (Houston, Texas)

This job posting has expired.

You may wish to try a search for Consumer and Market Trends Manager

Or visit the FlipDog home page
 

Location:  Houston, Texas (Greenway Plaza)

Job Title: Consumer and Market Trends Manager

Department:  Development and Innovation

Reports to:  Office of the Chairman

 

About Compass Bank:

Compass Bank is a Sunbelt-based financial institution which operates 420 full-service banking centers including 166 in Texas, 90 in Alabama, 76 in Arizona, 44 in Florida, 33 in Colorado and 11 in New Mexico. Compass Bank is a subsidiary of Compass Bancshares, Inc., a wholly-owned subsidiary of BBVA (NYSE: BBV) (MAD: BBVA). BBVA is a global financial services company with more than $698 billion in total assets, 44 million clients, 8,800 branches and approximately 110,000 employees in more than 30 countries. When combined with BBVA's three other U.S. banking companies, Compass will rank as the largest regional bank in the Sunbelt region and among the top 25 banks in the U.S. by total deposits.

 

 GENERAL DUTIES

Build a culture of understanding the customer and market trends as an imperative input to drive innovation and design the value propositions to be delivered to our customers and business clients.

Adapt BBVA Group methodology for the identification, analysis and monitoring of the consumer and market trends.

Export US best practices in the field of consumer and market research to BBVA Group.

1.    Build the “US Consumer and Market Trends Observatory” and the “Barometer of Consumer and Market Trends” for the BBVA units in the US as an extension of these global corporate functions.

·        Identify macro consumer and business trends and monitor them periodically.

·        Conduct qualitative, ethnographic and quantitative studies using major industry external data bases.

·        Research and collect qualitative and quantitative consumer and business sectors’ sources of information.

·        Analysis and synthesis of consumer and business sectors trends.

·        Develop behavioral predictive models.

·        Create consumer quantitative information models.

·        Moderate and analyze focus groups, brainstorming sessions, etc.

·        Use new technologies (on-line, blogs, web 2.0…) in order to identify consumer and market trends.

·        Spread the conclusions of the studies to the organization.

2.   Research and study of specific future value segments

·        Identify specific value segments of interest for the lines of business.

·        Conduct behavioral consumer studies towards financial services and technology

·        Identify along with the lines of business new business opportunities through the study of consumer and business segments behaviors and attitudes.

·        Support the lines of business with the shape of a custom value proposition for specific segments based on the studies conducted.

·        Spread the conclusions of the studies to the organization.

 

EDUCATION AND TRAINING REQUIRED

Minimum Bachelor degree in Sociology or Psychology studies.

Market Research techniques.

 

AMOUNT AND TYPE OF PRIOR EXPERIENCE RQUIRED

5-10 years of experience preferable in Consumer Goods Industry or Research Institute (Milward Brown, Nielsen,…)

 

SKILLS REQUIRED

Skills to understand predict and synthesize consumer and market trends.

It requires the ability to analyze multiple and often disparate data sources to draw meaningful conclusions.The role must establish usable connections to the lines of business in order to translate the insights into business opportunities.Strong orientation to detail and project deadlines.Respect for company, customer and employee proprietary, sensitive and confidential information.

To send a resume, please email to:

 

tanya.troy@compassbank.com

 

(Word Document)