Community Marketing Manager - Hartford, Ct
Dick's Sporting Goods (Hartford, Connecticut)

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Department / Location: Community Marketing/ Corporate Office

Reports To: Regional Community Marketing Manager



The Community Marketing Manager is responsible for supporting, creating, executing and evaluating events, programs and marketing strategies at the local and territory level to uniquely brand Dick's Sporting Goods as the #1 authentic sports and fitness specialty retailer for all athletes and outdoor enthusiasts. It is a field position, allowing the Community Marketing Manager to be embedded in his or her local market to better support our marketing strategies and overall Dick's Sporting Goods brand on a regional level. As a member of the Marketing Team, this person establishes and maintains relationships with corporate Marketing Associates as well as Regional Vice Presidents, Regional Directors, District Managers and all Store Management within assigned territories.

Marketing Event / Program Management:

* Ensures excellent holist ic execution and evaluation of all territory level (local, district, market and regional) marketing activities, national events, partnerships and other opportunistic initiatives including Dick's Team Packet Program, Community Youth Sports Program, New Store Marketing Programs and other related opportunities as directed.

* Proactively plan, prepare and provide comprehensive support and communication that detail all specifics related to events/programs as directed.

* Evaluate qualitatively and quantitatively each event/program and proactively suggest enhanced measures of success.



Dick's Team Packet Program:

* Through community involvement, builds relationships with community teams, leagues, and organizations encouraging them to choose Dick's as their sporting goods retailer choice and loyalty.

* Increase merchandise sales, traffic counts and customer conversion through the distribution of Team Packets to athletic directors, coaches, teams, schools, leagues and organizations.

* Develop in-store events related to Dick's Team Packet program along with increasing sales and loyalty with Athletic Directors and Coaching customers in each of our communities.



Community Youth Sports Program & Kits:

* Manage and execute the overall strategy and distribution of the Dick's Community Youth Sports and Merchandise Kit Program.

* Develop and maintain strong relationships with the primary sports groups receiving Community Youth Sports and Merchandise Kits, while supporting and reinforcing the company's fundamental values of strong work ethic, teamwork and good sportsmanship.

Successful Candidate Requirements:

* Excellent organizational skills

* Excellent interpersonal and team building skills

* Ability to multi-task and work in dependently in a fast-paced environment.

* Excellent knowledge of Microsoft Excel, Microsoft Word and PowerPoint

* Good written and oral communication skills

* Flexible availability in work schedule including some nights, weekends and holidays



Experience:

* 3-5 years of related experience as a regional or company merchandise or marketing professional in a retail or multi-unit environment



Minimum Education:

* 4-year college degree in Marketing, Advertising, Business Administration or Communications.

Dick's Sporting Goods, Inc. is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment, apparel, and footwear in a specialty store environment. As of February 2, 2008, the Company operated 340 Dick's Sporting Goods stores in 36 states primarily throughout the eastern half of the U.S. The Company also owns Golf Galaxy, a multi-channel golf specialty retailer, with 79 stores in 29 states, ecommerce websites and catalog operations and Chick's Sporting Goods which operates 15 specialty sporting goods stores in Southern California.

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