Database Marketing Analyst
Patelco Credit Union (San Francisco, California)

San Francisco-based Patelco Credit Union is one of the largest and most successful credit unions in the United States. We were charted in 1936 to serve the employees of Pacific Telephone and Telegraph Company, the organization from which the credit union derived its name. Patelco remained a telephone company credit union until 1983, at which time it expanded its field of membership to companies within the telecommunications and high technology industries, and professional service organizations. Now with over 220,000 members and over $3.8 billion in assets, we have become an industry leader in convenience and innovation.  Patelco delivers service through its 38 branches and a nationwide network of ATMs and shared branches.  We are currently searching for a Database Marketing Analyst to be based out of our downtown San Francisco office.

 

 

Key Duties/Overview

 

-         Establish and utilize campaign design best practices and serve as campaign management power user for team, developing testing framework, reporting and analytics for marketing efforts.

-         Utilizing marketing analytics, partner with business expert and marketing team to identify appropriate market segments for direct marketing initiatives.

-         Manage the evaluation and procurement of campaign management software, and CRM related tools.

-         Use SAS SQL and other tools to perform database modeling to support marketing campaigns, improve response, and manage contact frequency with members.

-         Analyze and evaluate member segments for marketing opportunities based on an understanding of member profitability and product ownership.

-         Manage relationship with, and evaluate effectiveness of, outsourced MCIF vendor relationship versus use of internal data sources to support ongoing marketing initiatives and reporting requirements.

-         Participate in Strategic Planning through the identification of opportunities to increase market share via the use of data and analytics.

-         Partner with Marketing Management to brainstorm and execute on new initiatives, strategy changes and/or process enhancements that improve cost effectiveness of marketing initiatives.

-         Identify and recommend life-cycle marketing strategies based on MCIF/data warehouse analysis

-         Special Projects as required

 

Qualifications:

 

Bachelor’s degree in Statistics, Mathematics, Computer Science or related quantitative field is preferred Familiarity with, and interest in, Marketing, Business Analytics Computer skills: SQL, SAS, Excel, Access, and MCIF systems 2 years of directly related experience is required Ability to communicate with technical and non-technical business partners Demonstrated critical thinking and problem solving skills and attention to detail Strong Project Management Skills Ability to function independently and across a cross-functional group.

 

Please send resume in the text of the email to jobs@patelco.org . Be sure to include a cover letter with salary history. Resumes received without salary history will not be considered. Resume received as attachments will be AUTOMATICALLY DELETED without being reviewed. Patelco is an ADA/EOE employer

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