Advertising & Promotions Associate
Harley-Davidson of Waco (Waco, Texas)

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Harley-Davidson of Waco is looking for a customer oriented energetic individual to join our dealership staff to support our promotion, advertising, and event coordination activities.

Continue your advertising career with a highly recognized and desired brand name product and enjoy the experience of working with an energetic, professional, and  enthusiastic sales team!  

Summary Description

 

Plans and executes marketing, advertising, and product promotion activities, consistent with the goals and objectives of the dealership.

 

Key Result Areas

 

·         Marketing

·         Advertising & Promotion

·         Event Coordination

·         Customer Service

 

Major Duties and Responsibilities

 

1)   Marketing

·      Responsible for the creation and implementation of the dealership’s marketing plan; also maintains routine updates of the marketing plan.

·      Conduct market research activities and analysis and establishes data management to improve the dealership’s marketing efforts.

·      Coordinate the development and implementation of the dealership’s marketing, advertising, and public relations activities.

·      Organize promotional events for the dealership, such as fashion shows, open houses, motorcycle rides, and charity events; also organize HOG chapter activities.

·      Participate in developing and managing annual marketing budgets, regularly monitors expenditures, and prepares summary assessments and reports.

·      Monitor and analyze marketing promotion results to determine effectiveness of each promotion campaign.

·      Attend training sessions to keep current with marketing techniques.

 

2)   Advertising & Promotion

·      Coordinate production of advertising and promotional materials, press releases, and direct mailings to customers.

·      Write and edit promotional and informational materials, such as press releases, brochures, and published advertisements. 

·      Professionally promote the dealership’s products and services to attract new customers and/or target markets.

·      Develop dealership product and service sales promotion materials.

·    Maintain web site contents for all product offerings, promotions, events, and dealership services.

  

3)  Customer Service

·      Contact customers using mailing lists, tickler files and personal follow-up to encourage additional sales, maintain customer relationship, and ensure customer satisfaction.

·      Develop strategies to collect specific market information to target customers with products and services offered through the dealership.

 

4) Other Duties

·      Maintain dealership marquee with seasonal and promotional messages

·      Develop department promotional materials to supplement marketing materials provide by the Motor Company

·      Develop promotional materials for events at the dealership.

·      Learn publishing software for in-house promotional material development.

·      Coordinate subcontractor developed promotional materials.

·    Support dealership sales activities with a visible presence in the dealership showroom.

 

Supervisory Responsibilities

 

·         No Supervisory Responsibilities

 

Commitments

 

·         Treat all employees and customers fairly, courteously, and with dignity.

·         Model superior customer service behavior for all marketing personnel by maintaining positive relationships with customers, employees, GM’s and owner(s).

·         Be prompt and available for flexible scheduling.

·         Be honest and fair in all business dealings.

 

Qualifications & Job Requirements

 

·         Ability to get along with a broad customer base.

·         Excellent communication skills.

·         Prefer experience and/or training in promotional activities or the demonstrated ability to quickly learn them.

Prefer knowledge and experience with marketing of Harley-Davidson motorcycles, and other products sold by the dealership, or the demonstrated ability to quickly learn them.