Account Executive—Job Description:
Serves clients by planning and executing marketing activities. Experience in advertising, consumer marketing and promotions required. Ability to develop and execute strategic plans; interface with clients, vendors and associates. Prefer knowledge of food/beverage industry.
Skills/Qualifications:
Account Services, Retail Marketing, Channel Marketing, Presentation Skills, Client Relationships, Project Management, Direct Marketing, Marketing Strategy, Customer Focus
Duties:
Supports and leads client marketing campaign by understanding client objectives, strategies, tactics, budgets and timelines.
· Identifies current and future resource requirements to support tactical plan.
· Maintains marketing budget and timelines by conferring with Client, agency and third party vendors.
· Obtains client acceptance by developing briefs; preparing and presenting proposals, concepts, storyboards, and other copy and print mock-ups.
· Guides creative development by coordinating marketing research, copywriting, art layout, media, etc. Manages budget, estimating and timeline development process.
· Evaluates, adjusts, and redirects marketing activities by analyzing results, demographics, customer satisfaction surveys, and other market research information.
· Maintains client confidence and protects marketing operations by keeping information confidential.
· Provides account information by answering questions and requests. Manages weekly status report and budget reporting.
· Prepares reports by collecting, analyzing, and summarizing information and trends.
· Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
· Contributes to agency effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives.
· Contributes to agency team effort by accomplishing related results as needed.
Some travel required.